Kudler Fine Foods

Kudler Fine Foods is a Californian-based store that stocks a wide selection of food and wines providing the customers with quality and rare gourmets.  This essay discusses the option of setting the Kudler Fine Foods business in international areas and the relative globalization effects and exchange rate risks for a company.

First, almost every company starts with single location of small entrepreneurship with an aim to enlarge the business and win new customers. Depending on the nature of the business, the enlargement could find the realization in increasing the variety of products in the same location or in the trying competitive abilities in other locations opening new sites in different native or even international areas. Globalization changed the nature of business planning. Now, as the markets borders are open, the businesses should count many additional factors in their decisions such as international competitors and own international possibilities, the relative costs of capital and labor, the most effective way of distribution of goods giving an option for internet as a new retailing technology.  This essay suggests that Kudler Fine Foods may also pursue an international location in order to win new markets. The supporting argument here is the relatively cheap labor in some countries like CIS or Asian states. Thus, setting the business abroad may give the new stage of Kudler’s development by adding the accompanying services along with food retail. Having the labor cost advantage, Kudler may work as a catering company for business banquets or organize the farmland production of own organic foods.  These ideas confirm that globalization proposes new solutions to business, where new locations may give the innovative strategies and possibilities for the company’s growth.

Nonetheless, opening a department in a different country means taking the associate exchange rate risk. The factors contributing to problems with exchange rates include the foreign and national exchange rate policies and their amendments, the relationships between two particular countries on governmental level and socioeconomic atmosphere, the annual level of GDP growth and the inflation indexes for the aiming state etc. Crucial research on the international country may reveal potential hazards and advantages of business, thus it is important to perform complex analysis and talk to business analysts before making the decision.

In conclusion, it is important that Kudler Fine Foods try international locations in order to develop business and increase profits. Nonetheless, it is essential that company learn the risk factors, including the exchange rate risk, and try to build the business in the least vulnerable to risks way.   

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